Augmented reality in e-commerce Augmented reality (AR) has the potential to transform the way we do business online, from enhancing the customer experience to improving product visualization.
In this post, we’ll explore the use of augmented reality in online business, including its benefits, challenges, and examples of how businesses are currently using AR.
What is Augmented Reality?
So augmented reality is a technology that overlays digital information onto the real world. This can be done through a variety of devices, including smartphones, tablets, and smart glasses. AR has become increasingly popular in recent years, with the release of apps like Pokémon Go and Snapchat.
But in the context of online business, AR can be used to enhance the customer experience, improve product visualization, and create interactive marketing campaigns.
Benefits of Augmented Reality in Online Business
There are several benefits to using it in online business, including:
- Enhanced customer experience: AR can create a more immersive and interactive experience for customers, allowing them to visualize products in 3D and in real-world settings. This can lead to increased engagement, customer satisfaction, and sales.
- Improved product visualization: AR can help customers better understand the features and benefits of products, as well as how they fit into their lives. This can lead to more informed purchasing decisions and reduced returns.
- Interactive marketing campaigns: AR can be used to create interactive and memorable marketing campaigns, such as virtual try-ons or product demos. This can help businesses stand out from the competition and create a buzz around their products.
Challenges of Augmented Reality in Online Business
While there are many benefits to using augmented reality in online business,
there are also several challenges to consider.
- Cost: Implementing AR can be expensive, requiring specialized hardware and software development. This can be a barrier to entry for small businesses.
- Technical complexity: AR requires expertise in 3D modeling, computer vision, and software development. This can be challenging for businesses without in-house technical expertise.
- User adoption: AR is still a relatively new technology, and many users may not be familiar with how to use it. This can lead to low adoption rates and limited impact on the customer experience.
Examples of Augmented Reality in Online Business
Despite the challenges, many businesses are already using augmented reality in creative and innovative ways. Here are some examples:
- IKEA: so IKEA’s Place app allows customers to visualize furniture in their homes using augmented reality. This allows customers to see how furniture will look and fit in their space before making a purchase.
- L’Oreal: L’Oreal’s Makeup Genius app uses augmented reality to allow customers to try on different makeup products virtually. This creates an interactive and personalized experience for customers, while also reducing the need for in-store try-ons.
- Snapchat: So snapchat’s AR lenses allow users to add fun and interactive filters to their photos and videos. This creates a viral and engaging experience for users, while also allowing businesses to sponsor branded lenses.
So augmented reality has the potential to transform the way we do business online, from enhancing the customer experience to improving product visualization. While there are challenges to implementing AR, many businesses are already using it in innovative and creative ways. As AR technology continues to evolve, it’s likely that we’ll see even more examples of how businesses are using AR to create engaging and immersive experiences for their customers.
Augmented reality in e-commerce